The tech giant Google makes commercial mineral water PET covers for its Pixel smartphones, in order to further reduce pollution from plastic waste.
Every year, 10 million tons of plastic are used for electronic products, very little of which is recycled.
After incorporating recycled plastic into their product suite, including Nest mini speakers and Pixel phones, they recently launched a new Pixel phone case with a knitted texture made of 70% recycled plastic.
“We wanted to give it a comfortable look, like a handmade product, which is imperfect, though obviously machine-made,” said Miguel Harry, head of the team of industrial designers who designed the covers.
Fibers for 5 phone cases can be removed from 2 PETs of water. The case is available in black, gray and red. Inside it contains a microfiber material that protects the camera and screen.
The amount of waste is increasing due to the rapid replacement of electronic devices. By 2050, the total waste generated is expected to reach 110 million tonnes, of which 20% will be plastic.
At present, there is very little plastic recycling infrastructure and strategies for these devices, even less than for other plastics, such as bottles and containers.
Brands like Samsung, Whirlpool and Philips are also starting to develop recyclable products. Harry says that Google designers are also working on making recyclable products and hopes to launch other products soon.